Broadcast email marketing is the most direct and measurable direct-response tool for online marketers and now you can follow your campaigns while on the go, on your mobile (optimized for the iPhone). Campaign reporting graphs use Flash and mobile browsers unfortunately do not play Flash. Now your main reporting graph and important summary items including unique opens, clicks, unsubscribes and forwards can be viewed in real-time anywhere. Full campaign details down to the subscriber level are available with one click. Using your iPhone, just open Safari and put in your reporting URL, log-in and then select “Add to Home Screen” and your cool Email Stats icon will appear on your iPhone’s home screen.