There’s lots of talk these days about “experiential” marketing — bringing your client to the project for a hosted weekend, a golf excursion, a spa experience, etc. Our background includes over 20 years of producing marketing launches and corporate events for some of the world’s largest companies. Our branding of Experience Marketing® is meant to communicate how we transform our real-world background into a rich and rewarding online experience. It isn’t only about compelling pictures and videos on your site, it is about getting inside the head of your customer and creating an experience that delivers what that customer is after — most importantly, a storyline that engages them in the promise of what you offer.
To capture that ever-elusive actual customer on your website, all of these elements are vital, but content is only the beginning. Exceptional content must be delivered logically, easily. Delivering on true Experience Marketing® demands that all channels must be thoughtfully constructed and maintained in order to ensure a consistent brand presentation.
If your needs are in the offline world, etainia provides event planning, production and design services as well as talent buying. We design physical spaces — sales centers, model residences, presentation offices, interactive meeting rooms, kiosks, trade show exhibits, global marketing centers.
Challenge us with your vision and we will bring it to life – online, offline and through the full customer relationship cycle.