/about-etainia/peter-feldman/
peter feldman
Etainia's founder and principle is a seasoned marketing expert who learned the ropes in one of the most challenging, high-pressure businesses going—the music industry.
As a producer and promoter of major artists for over 20 years, traveling to more than thirty countries and developing the breadth of professional mettle and prowess only the entertainment world demands, Feldman continually explored and implemented the newest, most technologically savvy methods with which to market performers, events and brands. He designed his first online application in 1988, when managing and promoting a prominent musician who was playing nearly 200 concerts a year and desperately needed a comprehensive, customized database.
After two decades of working closely with high-powered talent, their agents, management companies, ad and PR agencies and corporate sponsors, and collaborating with major venues, fellow producers and international broadcast networks, Feldman had amassed a wealth of business know-how as well as a proclivity and passion for finding the best solutions for every marketing, communications and promotional challenge.
Feldman moved to Southern California and joined a boutique online agency that had some very large clients. His first accounts were the San Diego Padres, San Diego Zoo and Jenny Craig websites and over the next six years, during which Feldman managed multiple accounts as a senior executive, the firm grew to almost 100 people. In real estate alone, he was responsible for sole-sourcing luxury developer DMB Associates and their many websites, as well as directing electronic marketing for The Irvine Company's residential marketing division, including seven of their communities.
As a member of the Padres' New Ballpark Committee, he helped to guide the team through the complex technological transition to their state-of-the-art Petco Park downtown stadium. Utilizing his previous experience in theatrical and lighting design, Feldman designed the Ballpark Preview Center, the most technologically advanced and successful sales office for any MLB team. Via visionary new applications and award-winning innovations for the Padres, Feldman also helped MasterCard test the first wireless smart-card ticketing solution for the Padres and four other MLB teams.
Always on top of the latest technology, with more than thirty years immersed in business innovation and over a decade of online marketing experience, Feldman's smart, seasoned strategies make etainia the bedrock solution for any company that's serious about its future.
peter feldman
Etainia's founder and principle is a seasoned marketing expert who learned the ropes in one of the most challenging, high-pressure businesses going—the music industry.
As a producer and promoter of major artists for over 20 years, traveling to more than thirty countries and developing the breadth of professional mettle and prowess only the entertainment world demands, Feldman continually explored and implemented the newest, most technologically savvy methods with which to market performers, events and brands. He designed his first online application in 1988, when managing and promoting a prominent musician who was playing nearly 200 concerts a year and desperately needed a comprehensive, customized database.
After two decades of working closely with high-powered talent, their agents, management companies, ad and PR agencies and corporate sponsors, and collaborating with major venues, fellow producers and international broadcast networks, Feldman had amassed a wealth of business know-how as well as a proclivity and passion for finding the best solutions for every marketing, communications and promotional challenge.
Feldman moved to Southern California and joined a boutique online agency that had some very large clients. His first accounts were the San Diego Padres, San Diego Zoo and Jenny Craig websites and over the next six years, during which Feldman managed multiple accounts as a senior executive, the firm grew to almost 100 people. In real estate alone, he was responsible for sole-sourcing luxury developer DMB Associates and their many websites, as well as directing electronic marketing for The Irvine Company's residential marketing division, including seven of their communities.
As a member of the Padres' New Ballpark Committee, he helped to guide the team through the complex technological transition to their state-of-the-art Petco Park downtown stadium. Utilizing his previous experience in theatrical and lighting design, Feldman designed the Ballpark Preview Center, the most technologically advanced and successful sales office for any MLB team. Via visionary new applications and award-winning innovations for the Padres, Feldman also helped MasterCard test the first wireless smart-card ticketing solution for the Padres and four other MLB teams.
Always on top of the latest technology, with more than thirty years immersed in business innovation and over a decade of online marketing experience, Feldman's smart, seasoned strategies make etainia the bedrock solution for any company that's serious about its future.
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