City of Orange, California
Cadence Senior Living engaged etainia to take over and rebuild the website for Kirkwood Orange – an assisted living and memory care community for seniors in Orange, California. The company they were purchasing the community from had built brochures and other marketing tools which we were tasked to re-brand for the new ownership. The video they had produced featured a woman hosting the tour along with her narration – she was dressed in a shirt branded for the previous owners, so we proposed editing the 6 minute long tour of the facility down to 1 minute tour eliminating her image and tightening up the pace to ensure more viewers would complete the full tour and receive the full impact of the message. We retained the narrator’s voice and original music.