This new community micro-site launched for Walton USA is Chisholm Trail Ranch in Fort Worth, Texas, launched in April 2016 with the “We’re Building Something New” campaign theme. A residential and mixed-use community development in the south-west suburbs of Ft. Worth features trails, water park, pool and an on-sight elementary school and other community amenities. Four featured builders provide diversity of design and home plan options. Following Walton’s corporate design and legal guidelines, etainia designed a lifestyle-centric image-montage. Registration forms and automated-communication touch-points with integration with the client’s CRM.