Utilizing online surveys to gather feedback from your customers and prospects can provide insight and actionable data that directly impacts your business. It’s easy to fall into the pattern of one-way communications – email newsletters and event announcements are terrific, but this age of social media and the expectation of interaction requires a venue for their input; a blog or a more private online survey gives your audience a level of participation and the implicit trust that their opinion matters. We recommend providing a question or two with open answer fields to allow them to write their own comments. Etainia has partnered with SurveyMonkey.com to offer our clients this highly-rated service’s premium product at very reasonable rates.