The Residences at The Ritz-Carlton, Rose Island
Rose Island, Bahamas
Etainia was first engaged as a consultant to Gencom Group to advise them on best practices and online marketing strategies for their various online presences including three other Ritz-Carlton properties. After our first presentation we were engaged to begin the marketing for perhaps their most ambitious project – a private island with a naturally sheltered marina just ten minutes from Paradise Island in the Bahamas (home to The Ocean Club & Atlantis resorts). Starting with only a logo and a few stock images, etainia designed a micro-site to launch the marketing efforts to collect prospects while the dredging of the marina was being finished and on-island sales center was completed.
Because Rose Island had been a private island occupied by only a few people, we built an interactive map to show the location and display flight times from various U.S. locations.