Center Pointe Vistoso
Oro Valley, Arizona
Etainia designed and manages Maracay Homes’ main website at MaracayHomes.com, a portal through which their 20-30 active neighborhoods can be represented and where the homes within the neighborhoods can be marketed. The primary website is a very successful and scalable tool for handing the new homes that Maracay builds, it has some limitations for marketing full master-planned communities with their multiple neighborhoods. When presented with company’s first foray into launching a full master-plan community on their own in the hills above Tucson, etainia proposed a dedicated website for the new community – linked from the main website, but with room to showcase the lifestyle options and community amenities of Center Pointe Vistoso.
The new site was launch October 1st, 2015 in preparation for the grand opening of the community in January 2016. In addition to neighborhood specific pages, each neighborhood contains the individual pages for each plan where potential buyers can view interactive floorplans, location maps along with the plans various exterior options shown in super-real renderings. Social media hooks within each plan makes it one click for the home shopper to share their favorites on Facebook, or Tweet the plan to their family for comments. A blog was also included in the site to keep visitors informed on the five neighborhoods, pool complex and local events and activities.