In the fall of 2012 Maracay Homes asked etainia to undertake a strategic review of their online presence, search engine rankings, SEO and their overall website structure. In preparing to redesign the website and remove it from a complex proprietary CMS system, etainia reviewed and analyzed the website and its administration and the various outside systems tied to the public website.
Analysis revealed several structural issues with their existing website and some missing SEO strategies. Etainia provided the client with reports and recommendations, including moving to a WordPress based responsive website. After our recommendations were reviewed by their corporate IT directors and the company’s executive team, etainia was retained to oversee the redesign and to direct the restructuring of the site.