After a couple of years of waiting for the global economy to recover after the “Great Recession,” Punta Sayulita began preparing for ground breaking and the start of the community’s construction. Etainia evaluated the accumulated website and search traffic data and applied the results to a refresh of copy across the website with Search Engine Positioning in mind. In addition to optimizing the existing pages, etainia wrote and developed multiple landing pages to enhance search results for hard to position, relevant keywords and search phrases.