Shore Lodge’s new site launched at the end of August, 2014 with a fresh approach to marketing the resort’s many features. A collaboration with the resort’s marketing agency, the new site leads with strong imagery and several videos produced by Smartthinking. An Activities section that rotates seasonally showcases the lifestyle features offered by McCall, Payette Lake, Whitetail Club’s golf course and the lodges’ marina and facilities. Weddings now have their own section with styles of weddings profiled and showcased with photos and videos of weddings at Shore Lodge. The Meetings section was enhanced with an introductory video and floorplan and capacity details for each venue.