Etainia’s founder and principle is a seasoned marketing expert who learned the ropes in one of the most challenging, high-pressure businesses going — the music industry.
As a producer and promoter of top entertainers for over 20 years, traveling to over thirty countries and developing the breadth of professional experience the entertainment business demands, Feldman implemented the newest, most technologically savvy methods to market performers, events and brands. He designed his first online application in 1987 for a prominent musician who was performing nearly 200 concerts a year.
After working closely with high-powered talent, their agents, management, record companies, advertising and PR agencies, corporate sponsors also collaborating with major venues, fellow producers and international broadcast networks, Feldman has amassed a wealth of business acumen as well as a passion for finding the best solutions for every challenge.
Feldman moved to San Diego and joined a boutique online agency that had some very large clients. His first accounts were the San Diego Padres, San Diego Zoo and Jenny Craig websites and over the next six years, during which Feldman secured and managed multiple accounts as a senior executive, the firm grew to over 100 people. In real estate alone, he was responsible for sole-sourcing luxury developer DMB Associates and their many community websites, as well as directing digital marketing for The Irvine Company’s residential division, including seven of their communities.
As a member of the Padres’ New Ballpark Committee, he helped to guide the team through the complex technological transition to their state-of-the-art Petco Park downtown stadium. Utilizing his experience in theatrical and lighting design, Feldman designed the Ballpark Preview Center, the most technologically advanced and successful sales office for any MLB team. Feldman also helped MasterCard test the first wireless smart-card ticketing solution for the Padres and four other MLB teams.
Always on top of the latest technology, with more than thirty years immersed in business innovation and 20 years of online marketing experience, Feldman’s smart, seasoned strategies make etainia the bedrock solution for many companies that are serious about their future.