ONGOING ANALYSIS
A greatly under-appreciated strength of the Web is its immense value as a data-mining resource. Some of the most confident marketers are unaware that literally every click can be tracked, even in an all-flash website, and that each click is a clue into how a site can be calibrated to reach its full marketing potential. Scrutinizing your audiences' browsers, computer operating systems and monitor resolutions allows us to design and build websites to the appropriate parameters of their technology. It's about understanding their preferences by analyzing how they interact with your website, which is often the first and most crucial impression of your brand they'll ever get. Their first few seconds on your site will most likely be the deciding factor, so our goal is to intuit their patterns from an informed perspective in order to keep them moving forward down the sales path and deliver them right to your door.
Etainia measures everything so we can provide our clients with reports that convert this complex process into comprehensive, meaningful metrics that answer all the important questions: Is your traffic up or down? Which days did it peak and how does that compare to other marketing activities? What were the most frequently viewed pages? How many visitors registered and where did they come from? What keywords did they use to search for you and did certain terms improve your positioning in the major search engines? How many people opened and clicked a link in your email campaign? How much did you spend on online advertising and what click-through ratios were achieved?
No other medium provides such detailed metrics and etainia consistently measures, refines, adjusts and improves each of the sites it builds so that our clients can watch their online campaigns become more and more streamlined, successful and productive over time. KPI and ROI, meet our good friend, the Web.
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