Project Description

Ocean Club Residences & Marina

Nassau, Bahamas

This four-building residential condominium project was the final development in the Ocean Club area of Paradise Island in the Bahamas. Kerzner International, owner of the One&Only Ocean Club and the Atlantis Resort, contracted with etainia for the digital marketing of the project.

The 24 month marketing plan helped the project sell-out in 20 months beating everyone’s expectation. Etainia provided a rotating image animation on the home page to coincide with the print advertising campaigns as they were rolled-out. An Availability tool that covered both the condominium buildings and the Marina Slips proved both popular for website visitors and extremely useful to the sales team who was dealing with many long-distance prospects. Construction updates, using monthly aerial photography of the project kept buyers involved in the progress of construction.