/news/
ETAINIA NEWS
6.19.10 Whitetail Club in Idaho engages etainia for online marketing.
On the shores of Payette Lake in beautiful McCall, Idaho, Whitetail Club boasts a championship golf course, lakefront lodge and an enticing array of real estate opportunites. The four-seasons amenities at Whitetail Club include a Fish & Swim Club, a 14,000 sq. ft. Athletic Complex with indoor tennis, basketball and fitness facility, an 18-hole golf course designed by Roger Packard and Andy North, 5-miles of groomed Nordic ski trails in the winter and 10-miles of paved pathways inside the community as well as nearby Alpine ski resorts. Etainia will be producing a new website and managing online marketing activities for Whitetail. whitetailClub.com
4.17.10 Etainia to manage email marketing for Artesana Rosewood Residences
San Miguel de Allende, Mexico's newest luxury resort hotel and residential development has engaged etainia to manage their email marketing activities. Outreach to both brokers and prospects in English and Spanish is being designed and managed using etainia's broadcast email solution. ArtesanaSanMiguel.com
4.3.10 Eye of the Day Garden Design Center Selects etainia
Eye of the Day has selected etainia to redesign its website to showcase their expansive selection of garden decor products. With a large retail outlet on the Central Coast of California in Carpenteria, Eye of the Day has long been known for their high-end European pottery and fountains as well as a numerous premier American and Asian products. Their recent acquisition of the exclusive distribution in the U.S. of Italy's Terrecotte San Rocco line of terra cotta pottery kicks off their transition to a national wholesale distributor and represents a shift in their business strategy that will be reflected in their new website due to launch in the summer of 2010.
3.23.10 Ask Your Audience What They Think - Online Surveys.
Utilizing online surveys to gather feedback from your customers and prospects can provide insight and actionable data that directly impacts your business. It's easy to fall into the pattern of one-way communications - email newsletters and event announcements are terrific, but this age of social media and the expectation of interaction requires a venue for their input; a blog or a more private online survey gives your audience a level of participation and the implicit trust that their opinion matters. We recommend providing a question or two with open answer fields to allow them to write their own comments. Etainia has partnered with SurveyMonkey.com to offer our clients this highly-rated service's premium product at very reasonable rates.
2.26.10 View Your Broadcast Email Campaign Reports On Your iPhone.
Broadcast email marketing is the most direct and measurable direct-response tool for online marketers and now you can follow your campaigns while on the go, on your mobile (optimized for the iPhone). Campaign reporting graphs use Flash and mobile browsers unfortunately do not play Flash. Now your main reporting graph and important summary items including unique opens, clicks, unsubscribes and forwards can be viewed in real-time anywhere. Full campaign details down to the subscriber level are available with one click. Using your iPhone, just open Safari and put in your reporting URL, log-in and then select "Add to Home Screen" and your cool Email Stats icon will appear on your iPhone's home screen.
2.22.10 Punta Sayulita Longboard Classic - Blog As Sponsorship Vehicle
Punta Sayulita wanted to raise the bar on their first major event sponsorship, the Punta Sayulita Longboard & Stand-Up Paddle Classic. The surfing contest taking place in Sayulita this April will benefit two foundations; Reef Check Foundation www.reefcheck.org & Punta Sayulita Foundation. By creating a blog for the contest, Punta Sayulita is able to expand the exposure for their supporting sponsors while also supporting and promoting the participating surfers. To lear more about the contest and for ideas about how to promote your event online, visit www.puntasayulitasurfclassic.com
1.28.10 Self-Service Broadcast Email Solution Offered By etainia.
Etainia has always offered a broadcast email solution featuring an industry-leading technology that is customizable and offers real-time reporting. From a snapshot of the campaign's opens, clicks and unsubscribes to detailed profiling down to each subscriber, these reports provide powerful profiling of your subscribers and their behavior. Our technology partner introduced a self-service platform that allows our clients to build, test and send their own broadcasts in pre-formatted templates. A cost-effective alternative at 20-25% of our fees for sending a custom broadcast, these self-service templates are particularly useful for invitations, event announcments, member newsletters and other communications that can work in fixed-format templates. Best of all you keep all of your subscriber data in the same robust system with simple access to reports on our broadcasts and your self-sent broadcasts.
11.20.09 DMB Realty Network Launches New Corporate Website.
Scottsdale, Arizona based DMB Realty Network engaged etainia to design a new website for their company which provides sales and marketing expertise and services to a variety of exceptional communities in the U.S. and Mexico. As a marketer of lifestyle-driven communities, DMB Realty Network chose etainia as a resource for web services and also for expertise in online marketing best practices and our deep history and experience in marketing similar communities, including some of their success-story communities.DMBRealtyNetwork.com
10.12.09 The Westin Kierland Resort's New Website By etainia.
The Westin Kierland Resort & Spa in Scottsdale, Arizona came to etainia after a long search for a digital agency that could create a website that would help them inspire their customers and set them apart from their competition. Etainia answered the challenge with an immersive flash website complimented by a Specials blog and online store. We expect this site to win accolades in the hotel industry as well as from their new and current clientele. KierlandResort.com
10.1.09 Etainia Produces New Video Tours For Capella Pedregal.
The 3D virtual fly-through video is a great sales tool on your website when your project is nothing by dirt and heavy equipment, but once your project launches you should replace that cold digital footage with HD footage of the "real thing". This summer etainia's video crew flew to Cabo to shoot the newley opened Capella Pedregal resort. In addition to replacing their digital fly-through with an HD video tour, we also produced three additional short features on the hotel, spa and dining amenities which include the hotel's General Manager and Head Chef. CapellaCabo.com
9.09.09 Etainia Launches Destop Availability Widgets For Grupo Riveras.
Challenged by our client to provide them with a strategic competitive edge that would also build loyalty with both buyers and sellers, etainia developed a desktop widget tied to their industry-leading Availability Marketing™ technology. Grupo Riveras is promoting the desktop widgets on both their Pedregal.com and CBRiveras.com websites. Without launching a browser the Availability Widgets display only the properties flagged as a "Featured Property" or a new listing. The buyer searching for a property in Baja can open the Availability Widget and quickly scan listings by location – when they find a listing of interest they can link to the website's detailed property profile for its features, price, a photo slideshow and the agent's details.
7.24.09 Capella Pedregal Resort Opens In Cabo San Lucas
The newest pearl in the Capella constellation opened this past week and etainia was on property to videotape and photograph the resort for their website. This exquisite property prompts one wow after another. From the massive iron gates, the Dos Mares tunnel ending in a spectacular view of the Pacific through the open lobby ringed by torches, the entry to Capella Pedregal is unique and impressive.
The Residences are also spacious and contain wonderful custom details that are uniquely Mexican. Don Manuel's restaurant features an inventive menu and spectacular delivery. The Auriga Spa is also beyond compare with a foot ritual to begin each treatment, floating treatment rooms surrounded by waterfalls, hand-painted tiles and unique architectural details. This place is place is very special—see for yourself. CapellaCabo.com
7.8.09 Etainia Celebrates 5th Anniversary With A New Website
Five years ago this July, etainia launched its first website and began what has been an exciting, challenging and fruitful adventure in premium digital marketing.
This comprehensive new site—which features many in-depth profiles detailed in the Project Gallery—reflects just how busy we've been and the impressive array of high-caliber projects in which we've been so proudly involved. It also reveals how firmly we've got our finger on the pulse of new innovations in digital marketing strategy, creative options and long-term vision.
We hope you enjoy the informative layers of etainia's expansive new online portal and please do let us know what you think. Check back regularly for updates on etaina's bold, inventive integrated approach to online strategy and design.
7.3.09 Launch Of Re-designed Coldwell Banker Riveras Website.
Coldwell Banker Riveras is the leading real estate company in Baja with offices throughout the southern region from La Paz to Cabo San Lucas. Grupo Riveras, which also owns the Pedregal communities, asked etainia to upgrade their site and add a self-administered property listing tool that would make it easy for their customers to sort through the hundreds of listings the company represents. Etainia's Availability Marketing™ technology integrated a single administrative center for two websites which allows the client to manage listings on both CBRiveras.com and on Pedregal.com.
6.24.09 Microsoft's Outlook Is Broken—Let's Fix It!
If you are an email marketer you may already be aware that Microsoft took a huge step backward with the release of Outlook 2007. It uses an ancient version of Word to render HTML email, forcing us to dumb-down our email designs to comply with their dominant software. About 25-35% of our client's audience has upgraded to 2007. Astoundingly, Microsoft recently confirmed they are planning to release Outlook 2010 using the same ancient technology. Please speak out and let Microsoft know they should join the rest of the world's standards for rendering HTML in email—visit FixOutlook.org.
5.20.09 Expansion And New Features On Punta Sayulita's Website.
Punta Sayulita, a very unique and enticing community forming on a private penninsula in Sayulita Mexico, upgraded to an all-Flash website to prepare for the public launch of the project and the opening of their local Beach House & Sales Center. After an original launch in the fall of 2008 with a smaller website designed to build an interest list, etainia expanded the site and integrated their popular Current Weather & Surf report. Etaini'a Availability Marketing™ takes a step forward, technologically, with our first full-browser Available Properties feature.
4.15.09 Etainia Designs New Pedregal Website For Cabo's Premier Community.
Pedregal.com, the brand known for the most prestigious communities in Cabo San Lucas and La Paz, Mexico, today established a new presence online with an all-Flash website, filling the visitor's monitor with the stunning images of their communities. The Available Properties & Rentals feature is etainia's most advanced presentation of Availability Marketing™ to date for a real estate website, with multiple sort and display options as well as printable brochures for each property.
3.18.09 Re-launch Of Maluaka's Website.
Maluaka, Maui's premier coastal residential development, revised their plan from a 69 Residence community, to a 15 family community with 13 custom homesites and 2 Penthouse Residences. Etainia revised the website to maintain the look & feel of the site and its functionality while making adjustments to present their new offering.
12.18.08 Westin Kierland Resort Engages etainia To Enhance Online Media.
Etainia was selected by the Westin Kierland Resort to redesign and upgrade their online presence. The long popular resort in Scottsdale, Arizona has golf and spa amenities as well as a variety of dining and shopping options. Launch of the new website is expected during the summer of 2009.
ETAINIA NEWS
6.19.10 Whitetail Club in Idaho engages etainia for online marketing.
On the shores of Payette Lake in beautiful McCall, Idaho, Whitetail Club boasts a championship golf course, lakefront lodge and an enticing array of real estate opportunites. The four-seasons amenities at Whitetail Club include a Fish & Swim Club, a 14,000 sq. ft. Athletic Complex with indoor tennis, basketball and fitness facility, an 18-hole golf course designed by Roger Packard and Andy North, 5-miles of groomed Nordic ski trails in the winter and 10-miles of paved pathways inside the community as well as nearby Alpine ski resorts. Etainia will be producing a new website and managing online marketing activities for Whitetail. whitetailClub.com
4.17.10 Etainia to manage email marketing for Artesana Rosewood Residences
San Miguel de Allende, Mexico's newest luxury resort hotel and residential development has engaged etainia to manage their email marketing activities. Outreach to both brokers and prospects in English and Spanish is being designed and managed using etainia's broadcast email solution. ArtesanaSanMiguel.com
4.3.10 Eye of the Day Garden Design Center Selects etainia
Eye of the Day has selected etainia to redesign its website to showcase their expansive selection of garden decor products. With a large retail outlet on the Central Coast of California in Carpenteria, Eye of the Day has long been known for their high-end European pottery and fountains as well as a numerous premier American and Asian products. Their recent acquisition of the exclusive distribution in the U.S. of Italy's Terrecotte San Rocco line of terra cotta pottery kicks off their transition to a national wholesale distributor and represents a shift in their business strategy that will be reflected in their new website due to launch in the summer of 2010.
3.23.10 Ask Your Audience What They Think - Online Surveys.
Utilizing online surveys to gather feedback from your customers and prospects can provide insight and actionable data that directly impacts your business. It's easy to fall into the pattern of one-way communications - email newsletters and event announcements are terrific, but this age of social media and the expectation of interaction requires a venue for their input; a blog or a more private online survey gives your audience a level of participation and the implicit trust that their opinion matters. We recommend providing a question or two with open answer fields to allow them to write their own comments. Etainia has partnered with SurveyMonkey.com to offer our clients this highly-rated service's premium product at very reasonable rates.
2.26.10 View Your Broadcast Email Campaign Reports On Your iPhone.
Broadcast email marketing is the most direct and measurable direct-response tool for online marketers and now you can follow your campaigns while on the go, on your mobile (optimized for the iPhone). Campaign reporting graphs use Flash and mobile browsers unfortunately do not play Flash. Now your main reporting graph and important summary items including unique opens, clicks, unsubscribes and forwards can be viewed in real-time anywhere. Full campaign details down to the subscriber level are available with one click. Using your iPhone, just open Safari and put in your reporting URL, log-in and then select "Add to Home Screen" and your cool Email Stats icon will appear on your iPhone's home screen.
2.22.10 Punta Sayulita Longboard Classic - Blog As Sponsorship Vehicle
Punta Sayulita wanted to raise the bar on their first major event sponsorship, the Punta Sayulita Longboard & Stand-Up Paddle Classic. The surfing contest taking place in Sayulita this April will benefit two foundations; Reef Check Foundation www.reefcheck.org & Punta Sayulita Foundation. By creating a blog for the contest, Punta Sayulita is able to expand the exposure for their supporting sponsors while also supporting and promoting the participating surfers. To lear more about the contest and for ideas about how to promote your event online, visit www.puntasayulitasurfclassic.com
1.28.10 Self-Service Broadcast Email Solution Offered By etainia.
Etainia has always offered a broadcast email solution featuring an industry-leading technology that is customizable and offers real-time reporting. From a snapshot of the campaign's opens, clicks and unsubscribes to detailed profiling down to each subscriber, these reports provide powerful profiling of your subscribers and their behavior. Our technology partner introduced a self-service platform that allows our clients to build, test and send their own broadcasts in pre-formatted templates. A cost-effective alternative at 20-25% of our fees for sending a custom broadcast, these self-service templates are particularly useful for invitations, event announcments, member newsletters and other communications that can work in fixed-format templates. Best of all you keep all of your subscriber data in the same robust system with simple access to reports on our broadcasts and your self-sent broadcasts.
11.20.09 DMB Realty Network Launches New Corporate Website.
Scottsdale, Arizona based DMB Realty Network engaged etainia to design a new website for their company which provides sales and marketing expertise and services to a variety of exceptional communities in the U.S. and Mexico. As a marketer of lifestyle-driven communities, DMB Realty Network chose etainia as a resource for web services and also for expertise in online marketing best practices and our deep history and experience in marketing similar communities, including some of their success-story communities.DMBRealtyNetwork.com
10.12.09 The Westin Kierland Resort's New Website By etainia.
The Westin Kierland Resort & Spa in Scottsdale, Arizona came to etainia after a long search for a digital agency that could create a website that would help them inspire their customers and set them apart from their competition. Etainia answered the challenge with an immersive flash website complimented by a Specials blog and online store. We expect this site to win accolades in the hotel industry as well as from their new and current clientele. KierlandResort.com
10.1.09 Etainia Produces New Video Tours For Capella Pedregal.
The 3D virtual fly-through video is a great sales tool on your website when your project is nothing by dirt and heavy equipment, but once your project launches you should replace that cold digital footage with HD footage of the "real thing". This summer etainia's video crew flew to Cabo to shoot the newley opened Capella Pedregal resort. In addition to replacing their digital fly-through with an HD video tour, we also produced three additional short features on the hotel, spa and dining amenities which include the hotel's General Manager and Head Chef. CapellaCabo.com
9.09.09 Etainia Launches Destop Availability Widgets For Grupo Riveras.
Challenged by our client to provide them with a strategic competitive edge that would also build loyalty with both buyers and sellers, etainia developed a desktop widget tied to their industry-leading Availability Marketing™ technology. Grupo Riveras is promoting the desktop widgets on both their Pedregal.com and CBRiveras.com websites. Without launching a browser the Availability Widgets display only the properties flagged as a "Featured Property" or a new listing. The buyer searching for a property in Baja can open the Availability Widget and quickly scan listings by location – when they find a listing of interest they can link to the website's detailed property profile for its features, price, a photo slideshow and the agent's details.
7.24.09 Capella Pedregal Resort Opens In Cabo San Lucas
The newest pearl in the Capella constellation opened this past week and etainia was on property to videotape and photograph the resort for their website. This exquisite property prompts one wow after another. From the massive iron gates, the Dos Mares tunnel ending in a spectacular view of the Pacific through the open lobby ringed by torches, the entry to Capella Pedregal is unique and impressive.
The Residences are also spacious and contain wonderful custom details that are uniquely Mexican. Don Manuel's restaurant features an inventive menu and spectacular delivery. The Auriga Spa is also beyond compare with a foot ritual to begin each treatment, floating treatment rooms surrounded by waterfalls, hand-painted tiles and unique architectural details. This place is place is very special—see for yourself. CapellaCabo.com
7.8.09 Etainia Celebrates 5th Anniversary With A New Website
Five years ago this July, etainia launched its first website and began what has been an exciting, challenging and fruitful adventure in premium digital marketing.
This comprehensive new site—which features many in-depth profiles detailed in the Project Gallery—reflects just how busy we've been and the impressive array of high-caliber projects in which we've been so proudly involved. It also reveals how firmly we've got our finger on the pulse of new innovations in digital marketing strategy, creative options and long-term vision.
We hope you enjoy the informative layers of etainia's expansive new online portal and please do let us know what you think. Check back regularly for updates on etaina's bold, inventive integrated approach to online strategy and design.
7.3.09 Launch Of Re-designed Coldwell Banker Riveras Website.
Coldwell Banker Riveras is the leading real estate company in Baja with offices throughout the southern region from La Paz to Cabo San Lucas. Grupo Riveras, which also owns the Pedregal communities, asked etainia to upgrade their site and add a self-administered property listing tool that would make it easy for their customers to sort through the hundreds of listings the company represents. Etainia's Availability Marketing™ technology integrated a single administrative center for two websites which allows the client to manage listings on both CBRiveras.com and on Pedregal.com.
6.24.09 Microsoft's Outlook Is Broken—Let's Fix It!
If you are an email marketer you may already be aware that Microsoft took a huge step backward with the release of Outlook 2007. It uses an ancient version of Word to render HTML email, forcing us to dumb-down our email designs to comply with their dominant software. About 25-35% of our client's audience has upgraded to 2007. Astoundingly, Microsoft recently confirmed they are planning to release Outlook 2010 using the same ancient technology. Please speak out and let Microsoft know they should join the rest of the world's standards for rendering HTML in email—visit FixOutlook.org.
5.20.09 Expansion And New Features On Punta Sayulita's Website.
Punta Sayulita, a very unique and enticing community forming on a private penninsula in Sayulita Mexico, upgraded to an all-Flash website to prepare for the public launch of the project and the opening of their local Beach House & Sales Center. After an original launch in the fall of 2008 with a smaller website designed to build an interest list, etainia expanded the site and integrated their popular Current Weather & Surf report. Etaini'a Availability Marketing™ takes a step forward, technologically, with our first full-browser Available Properties feature.
4.15.09 Etainia Designs New Pedregal Website For Cabo's Premier Community.
Pedregal.com, the brand known for the most prestigious communities in Cabo San Lucas and La Paz, Mexico, today established a new presence online with an all-Flash website, filling the visitor's monitor with the stunning images of their communities. The Available Properties & Rentals feature is etainia's most advanced presentation of Availability Marketing™ to date for a real estate website, with multiple sort and display options as well as printable brochures for each property.
3.18.09 Re-launch Of Maluaka's Website.
Maluaka, Maui's premier coastal residential development, revised their plan from a 69 Residence community, to a 15 family community with 13 custom homesites and 2 Penthouse Residences. Etainia revised the website to maintain the look & feel of the site and its functionality while making adjustments to present their new offering.
12.18.08 Westin Kierland Resort Engages etainia To Enhance Online Media.
Etainia was selected by the Westin Kierland Resort to redesign and upgrade their online presence. The long popular resort in Scottsdale, Arizona has golf and spa amenities as well as a variety of dining and shopping options. Launch of the new website is expected during the summer of 2009.
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