/mission/experience-marketing/
EXPERIENCE MARKETING™
There's lots of talk these days about "experiential" marketing—bringing your client to the project for a hosted weekend, a golf excursion, a spa experience, etc. Our background includes over 20 years of producing marketing launches and corporate events for some of the world's largest companies in the offline world. Our branding of Experience Marketing™ is meant to communicate how we transform our real-world background into a rich and rewarding online experience. It isn't only about compelling pictures on your site, it is more about getting inside the head of your customer and creating a website that delivers what that customer is after—great images, engaging interactive tours, real-time availability information, easy-to-join communication systems with instant responses and most importantly, a storyline that engages them in the promise of your offer.
To capture that ever-elusive actual customer on your website, all of these elements are vital, but content is only the beginning. Exceptional content must be delivered logically, easily, for visitors of all technical levels and with options for those who print their websites as well as those surfing on their iPhone or BlackBerry. Delivering on true Experience Marketing™, demands that all channels must be thoughtfully constructed and maintained in order to ensure consistent brand presentation and that the customer remains fully engaged, from first "touch" through their completed purchase.
If your needs are in the offline world, etainia provides event planning, production, design services and talent buying as well. We design spaces—sales centers, model residences, presentation offices, interactive meeting rooms, kiosks, trade show exhibits, global marketing centers—and will leverage our black-book to secure star talent for your event, at rates only available to seasoned producers.
Challenge us with your vision and we will bring it to life—online, offline and through the full customer relationship cycle.
EXPERIENCE MARKETING™
There's lots of talk these days about "experiential" marketing—bringing your client to the project for a hosted weekend, a golf excursion, a spa experience, etc. Our background includes over 20 years of producing marketing launches and corporate events for some of the world's largest companies in the offline world. Our branding of Experience Marketing™ is meant to communicate how we transform our real-world background into a rich and rewarding online experience. It isn't only about compelling pictures on your site, it is more about getting inside the head of your customer and creating a website that delivers what that customer is after—great images, engaging interactive tours, real-time availability information, easy-to-join communication systems with instant responses and most importantly, a storyline that engages them in the promise of your offer.
To capture that ever-elusive actual customer on your website, all of these elements are vital, but content is only the beginning. Exceptional content must be delivered logically, easily, for visitors of all technical levels and with options for those who print their websites as well as those surfing on their iPhone or BlackBerry. Delivering on true Experience Marketing™, demands that all channels must be thoughtfully constructed and maintained in order to ensure consistent brand presentation and that the customer remains fully engaged, from first "touch" through their completed purchase.
If your needs are in the offline world, etainia provides event planning, production, design services and talent buying as well. We design spaces—sales centers, model residences, presentation offices, interactive meeting rooms, kiosks, trade show exhibits, global marketing centers—and will leverage our black-book to secure star talent for your event, at rates only available to seasoned producers.
Challenge us with your vision and we will bring it to life—online, offline and through the full customer relationship cycle.
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