/mission/availability-marketing/
AVAILABILITY MARKETING™
The pre-Internet golden rule for real estate sales was to keep your inventory a mystery until the prospect was sitting in your office ready to write a check. Those days are long gone. The Internet is the first stop for 90% of all potential buyers, so they won't wait until they're in your sales office and they are just as likely to be located several time-zones away as in your vicinity. Challenged by a premium community developer who wanted to effectively engage long-distance prospects, we invented what is now becoming an industry standard: the Availability Map, driven by our customized, interactive, real-time Availability Marketing™ technology.
Availability Marketing™ has proven to help sales teams powerfully engage long distance prospects and to deliver more educated buyers to the sales office, allowing the seeds of strong sales relationships to be cultivated before anyone has even shaken hands.
Availability tools can be applied to master-planned communities, high-rise condominiums, multi-building residential projects and even marinas and commercial space. Each Availability Marketing™ application is customized for the project and database-driven for instant updates of renderings, floorplans, sq. ft., building envelope, panoramic views and just about any other features of the individual property.
AVAILABILITY MARKETING™
The pre-Internet golden rule for real estate sales was to keep your inventory a mystery until the prospect was sitting in your office ready to write a check. Those days are long gone. The Internet is the first stop for 90% of all potential buyers, so they won't wait until they're in your sales office and they are just as likely to be located several time-zones away as in your vicinity. Challenged by a premium community developer who wanted to effectively engage long-distance prospects, we invented what is now becoming an industry standard: the Availability Map, driven by our customized, interactive, real-time Availability Marketing™ technology.
Availability Marketing™ has proven to help sales teams powerfully engage long distance prospects and to deliver more educated buyers to the sales office, allowing the seeds of strong sales relationships to be cultivated before anyone has even shaken hands.
Availability tools can be applied to master-planned communities, high-rise condominiums, multi-building residential projects and even marinas and commercial space. Each Availability Marketing™ application is customized for the project and database-driven for instant updates of renderings, floorplans, sq. ft., building envelope, panoramic views and just about any other features of the individual property.
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