Availability Marketing™

When marketing or selling any item in the Internet age it seems self-evident that buyers demand the availability status of the product they are seeking. Is it "in stock" and available? Yet for new home buyers this information is often nowhere to be found on the builder's or developer's website. The practice of withholding availability information until the potential buyer is in the sales office is still in place at many new communities and condominium developments. Problem: frustrated home shoppers, particularly those from out of town; Solution: Availability Marketing™.

Etainia takes a strategic approach to marketing real estate which leverages the buyers' demand for information as a sales strategy. By staging the release of inventory and utilizing the website as the main communication channel, serious buyers are driven into the sales office by the change in status of their favorite home, homesite or condo. While it can be a challenge to effectively present the inventory in an engaging way that will keep the prospect coming back to the website, the use of Availability Marketing™ technology is a proven tactic.

Availability Marteting™ means delivering the latest information that the buyer demands immediately, intuitively and in a graphic design that represents the ideal of the product, propelling the sales process while enhancing the value of the product by the very method of its presentation.

With over 70% of home shoppers using the Internet to search for their new home and research their options, new home marketers require effective and efficient tools to compete. Etainia provides Availability Marketing™ strategies, online design and interactive tools that produce measurable results.

To learn more about Home Availability™ & Availability Marketing™ as applied to the real estate industry, please visit HomeAvailability.com.